Zeina Group was founded in Egypt in 1988 by Engineer Abd El Karim Natout. The Group's converting plant marked the launch of Zeina brand of tissue products which grew to become a household name for pocket, facial and other tissue products. The focus on quality rapidly earned the company the reputation of excellence and contributed to the current leading position in the Egyptian market.
Our commitment to excellence to manufacture world class tissue made from 100% pure virgin pulp, coupled with focused marketing led to the structured market development and to the growth of per capita consumption in Egypt.
Zeina's success led to the 1999 acquisition of the second converting plant in 10th of Ramadan City in order to meet the company's growth. Coupled with highly effective distribution through the Group's distribution arm, AIID, market share continued to grow as market coverage expanded to cover all trade channels.
In 2007, Zeina Group made a strategic vertical integration decision to invest in a tissue mill. The decision aimed at securing self sufficiency for raw material as well as expand into a new business field of supplying the market at large with tissue as raw material. The decision was supported by the ample resources the Group had built. Those revolved around the vision of the founder and the capable and dedicated human resource base the Group developed over a 20 year period.
Today, the Group's commitment to excellence is reflected in a series of globally earned certifications. ISO 9001, ISO 14001 & ISO 18001 certifications attest to the Group's achievements as a quality oriented Group. The Group currently employs over 1000 proud employees engaged in the full value chain of producing tissue as raw material, converting it into consumer products and making it available to the market efficiently and effectively. Zeina Group has also become an active global exporter of environmentally friendly products, renowned for quality and reliability. Our customer base spans three continents with clients in each of the United Kingdom, Turkey, Estonia, Hungary, Venezuela, Syria, Lebanon, Libya, Tunis, Algeria, Saudi Arabia, Iraq, Cameroon, Ghana and Ethiopia.
"To supply premium tissue products to enhance consumers' daily life"
"To maintain leadership and growth in the local market and to transcend global boundaries by exporting environmentally friendly quality products"
- Al Zeina Tissue Mill
- Egyptian Company for Paper & Hygienic Products (Zeina)
- Arab International Industrial Development Company (AIID)