Enhancing the life of consumers, everyday...


Egyptian Company for Paper & Hygienic Products (Zeina) was founded in 1988 by Engineer Abdul Karim Natout. Understanding customer demands and supplying premium & hygienic tissue products was a driving force behind its vision. Driven by the ambition to become a market leader, the founder invested in a state- of-the-art facility in 10th of Ramadan City. Zeina grew to become a 500 strong human resource base with a leading market position over a 10 year period.


The ability to manufacture world-class tissue products from 100% virgin pulp, a customer-driven strategy and a capable distribution arm, led “Zeina” to become a household brand name for tens of millions of customers in Egypt.   


Zeina focuses on fostering personal and professional growth of its employees, reflecting a sense of community that nurtures innovation to support its overall business objectives.  A second converting plant was developed which added capacity and new products to Zeina’s portfolio. Zeina’s growth has been driven by a set of values, which evolved as key pillars for Zeina Group:


Innovation       :  Committed to introducing new ideas to enhance customer lives

Accountability :  Transacting business in a responsible manner

Reliability        :  Offering products of consistent high and superior quality 

Authenticity     :  A heritage of integrity and loyalty